Microsoft has been quietly working on the future of consumer AR – Tech News

Tech News

LOS ANGELES: When it comes to flashy augmented reality (AR) glasses for consumers, all eyes are on two companies these days: Magic Leap, which released its Magic Leap One developer headset last summer, and Apple, which is reportedly getting ready to unveil an AR device next year. 

One company that isn’t getting quite as much attention, despite having worked in AR for years, is Microsoft. That’s largely due to the fact that Microsoft’s Hololens headset has been positioned as an enterprise device, made for healthcare professionals instead of gamers. But make no mistake: Microsoft has had its eyes set on the consumer AR market for quite some time – and it is increasingly hinting at plans to show off its vision for how we all may use AR one day. 

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